In today's ever-evolving digital landscape, marketing strategies have become increasingly...
Ultimate eCommerce Email Marketing Strategies Revealed
Hey there, in the fast-paced world of e-commerce, email marketing is a tried-and-true method to...
The Silent Supporters: Your Social Media Lurkers Are The Real MVPs
In the bustling realm of social media, it's easy to overlook the silent majority—the lurkers....
How to Grow Your Social Media Audience in 2023
By now, you know that social media is a powerful tool for brands to connect with their target audience. But are you truly tapping into its potential? As a Marketing Strategist with a special interest in organic marketing, I’ll explore the power of organic social media and reveal proven strategies we use for our clients to help your brand grow its audience exponentially.
The Importance of Visual Branding in Digital Marketing
Your visual brand is often the first thing customers will notice and remember about you. Which is...
Meta Ads: the cheapest way to start growing your business today
Beware of Meta Ads experts on TikTok handing out blanket advice that will inevitably steer your...
What is a Brand Bible, and Why Do Businesses Need One?
At Birdcage Marketing, we know that building a strong brand is essential for success in today's...
If your digital marketing success has been unintentional, it’s time to take a step back and strategise
Are you a business owner or internal marketer who has seen success through digital marketing?...
Why Content is King
When it comes to content marketing, the goal is to provide your target audience with valuable...
What’s a full-funnel marketing strategy?
Let us guess, you've been told by 6 different marketers 6 different platforms you should be using...
Are Full Service Marketing Packages a Good Idea?
Marketing in 2023 is no longer limited to traditional channels like print and television. Today,...
Mastering the Art of Social Media: Tips for Planning and Creating Fun and Engaging Content
Social media is a powerful tool for businesses to connect with their audience and build brand...
5 Must-Change Elements for Your Website: Unlock the Power of Online Conversions
Your website is the digital storefront of your business and the key to unlocking online...
How to use your expertise to create and sell digital courses and e-books online.
If you're an expert in a particular subject or field, you can use your knowledge and expertise to...
Birdcage employees share their unique time management tips for business owners
As professionals, time is our most precious resource. And often one of the most mismanaged among...
5 Elements That Affect Website Cost
How much does a website cost? Digital marketing is an unregulated industry where a website cost...
Local Businesses: Digitally Evolve or Get Left Behind
At Birdcage, we've spent the past 7 years working with local businesses and eCommerce businesses...
Our Top Secrets to Grow Your Online Business
Close your eyes and picture this: thousands of dollars in net profit, hundreds of five-star...
How to capture the attention of your Target Audience and increase your sales
Are you banging your head against your keyboard trying to figure out why your social media...
Outsourcing vs In-house Social Media Management: Which is best?
Words you won’t hear from other Marketing Agencies: You should manage your own social media...
2022 Marketing Trends and How You Can Capitalise
I'm not going to start this post talking about "unprecedented times" or how "the last 2 years...
Should you do your marketing yourself as a new business?
When launching a business it's tempting to rationalise to yourself that by not outsourcing you're...
How your mindset is costing you money (and what to do about it)
When we talk about business growth (or the lack of it) too often we focus on the wrong things. I...