Beware of Meta Ads experts on TikTok handing out blanket advice that will inevitably steer your small business marketing down a confusing and expensive path. Some of the latest advice encourages you to dive straight into conversion campaigns and that everything else is a waste of money.
But we’re here to show you exactly why this advice shouldn’t be taken at face value and how you can start to grow your business using Meta Ads for less than $5 a day.
Conversion Objective Campaigns will get you a sale but it will cost you
When it comes to Meta Ads, many experts tend to focus solely on conversion objective campaigns as the Holy Grail for achieving immediate sales. While conversion campaigns can indeed yield results, they often come at a high cost – especially if you don’t have a proven market fit or an engaged audience ready to eat up your offer.
For small businesses and freelance marketers with limited budgets, this approach can quickly drain your resources without guaranteeing sustainable growth. Instead of putting all your eggs in one basket, consider a robust, full-funnel approach to Meta Ads.
Keep reading for the scoop.
Beware of blanket advice: it’s usually intended for big businesses with big budgets
The online marketing landscape is rife with blanket advice that claims to work for every business, regardless of size or industry. However, it’s essential to remember that what works for big businesses with deep pockets may not necessarily yield the same results for small business owners or freelance marketers. Meta Ads strategies should be tailored to your specific goals, target audience, and budget constraints. Avoid falling into the trap of blindly following advice that might not align with your unique situation.
The thing about big businesses is that they have established a proven market fit for their products or services. And, as they’ve grown, so has their audience.
If you already know who wants your offer and where to find them, and you have the digital data to prove it, it’s easy to build out a conversion campaign and start raking in the dough.
If you’re not in this camp, though, it will cost you. So, what can you do?
It doesn’t cost a lot to start growing your business, but it does take time
Contrary to popular belief, starting your Meta Ads journey doesn’t have to break the bank. When clients with smaller budgets and audiences come to us to manage their ads campaigns or work with us to build out their self-managed campaigns through our consulting services, we always recommend choosing campaign objectives that grow their top-of-funnel (TOF) audience first and foremost.
Campaign objectives like lead generation, engagement, video views, and traffic all start to build your TOF audience, test your creatives and set your account up for more cost-effective conversion campaigns in the future. And the best bit: you can run some of these campaign objectives for less than $5 a day.
With careful planning, strategic targeting, and a focus on long-term growth, you can achieve significant results even on a shoestring budget. Remember, success in Meta Ads is not an overnight phenomenon; it requires patience and persistence.
Meta Ads can be a powerful tool for small business owners and freelance marketers looking to grow their businesses in the digital age. However, it’s important to approach Meta Ads with caution and avoid blindly following generic advice that might not align with your specific circumstances.
Instead, focus on a well-rounded strategy that considers your budget limitations, target audience, and long-term goals. By taking a thoughtful and strategic approach, you can harness the power of Meta Ads to drive growth for your business without breaking the bank. Remember, success in Meta Ads is a journey, not a destination. Start small, learn, adapt, and watch your business flourish.
