If your digital marketing success has been unintentional, it’s time to take a step back and strategise

12 Apr 2023 | Digital Marketing, Growth

Are you a business owner or internal marketer who has seen success through digital marketing? Congratulations! You’ve managed to get a platform or two to work for you. But let’s be honest, the success you’ve generated has probably been unintentional, right?


Don’t be offended; you’re not alone. Many businesses stumble upon digital marketing methods that happen to be effective without intentionally creating that success. Unfortunately, these methods are becoming less effective, and results are starting to plateau. It’s time to evolve your marketing methods or risk dying.


So, what can you do to avoid dealing with declining engagement and sales? Here’s a step-by-step process to help you:


  1. Go back to basics and focus on strategy. You need a detailed audience strategy that lists demographics, psychographics, pain points, transformation, subconscious drivers, and desires. Creating this strategy is essential, and it should be a tangible document that you and your team can use for the next steps.
  2. Create an intentional content strategy. You may have stumbled upon a certain archetype or created a strong emotional response strategy for your audience, but can you articulate why what you’re doing works? If not, you need to be able to identify and explain what and how you create content to test against it and amplify it.
  3. Plan your messaging matrix leveraging a funnel format. This is where the whole idea of funnels starts to click, and you can intentionally amplify your success. It’s like the downlights turning on in a massive room where previously there was just a dim lamp.
  4. Execute structured testing. Brands that test are the best that beat the rest. If you don’t test, you don’t learn, and you can’t win. This is where you execute on all of the previous steps and start making things happen.

If this process feels overwhelming, that’s okay. These are advanced marketing applications. But if you want to create lasting results for your brand through digital marketing, this is what you need to do.

At our agency, we take our clients through this process, whether we’re consulting or training you so you can do it yourself, or whether you outsource it to us so we just do it for you. We’ve spent the last eight years refining our methods and simplifying them so more brands can use our method to this marketing madness.

It’s time to evolve your marketing methods or die. Don’t dig your head in the sand and hope this declining engagement will magically fix itself. It won’t. It will get worse. But you can fix it by going back to strategy, creating an intentional content strategy, planning your messaging matrix, and executing structured testing. If you’re overwhelmed, don’t worry. We’re here to help. Just reach out and ask for it, and we can work on this together.

About the Author

<a href="https://birdcagemarketing.com.au/author/birdcage/" target="_self">Maddy Avery</a>

Maddy Avery

As her role as Founder & CEO at Birdcage, Maddy spends her days meeting with new clients, cooking up big new plans and supporting her team to deliver world-class marketing campaigns for their clients. With dreams almost too big for reality, Maddy keeps Birdcage and its clients pushing boundaries to achieve things many never thought possible.