Birdcage: not another social media marketing agency
Our Values; Expertise / Agility / Distinction
The digital marketing team for intelligent brands
Since 2015, Birdcage has supported over 1,200 small, medium and large businesses and government organisations.
Whilst social media is a big part of what we do, we don’t consider ourselves just another social media marketing agency. We work across every platform, applying our MarketPsych™ Method so brands become favourites in the minds of their customers
We’re dedicated to being at the cutting-edge of digital marketing to advise our clients the best way to deliver results from the inside out.
At our core, we believe that prioritising human connection is good business. Which is why we’re fighting against complacency, uneducated “experts”, cheap and nasty tactics and ads-only campaign strategies.
We also don’t believe that outsourcing your marketing to digital and social media marketing agencies is the right solution for every business. Brand builders need to take an active role marketing their business online and with the right help, this can be done with ease.
Vision Statement
WE’RE FOCUSED ON BEING
the marketing agency that never stops evolving for our clients and ourselves
Delivering effective and innovative strategies that build digital communities and drive business growth to future-proof brands.
Foundations
Birdcage, founded by Maddy Avery in 2015, started from humble beginnings in a spare bedroom with just a laptop and a vision for a better way of doing marketing. Maddy's passion for advertising was ignited at a young age, and after obtaining a Bachelor of Arts (Media) and working for a creative agency in Sydney on major brands, she pursued a Master of Arts (Advertising) while building her career.
However, Maddy grew disillusioned with the culture and practices of traditional agencies, and couldn't give up on the idea there had to be a more ethical and effective approach to digital marketing services for brands.
Growth
Birdcage was born, providing a fresh and transparent service approach to digital marketing and business growth. The agency quickly gained success, expanding its team and client base. Proudly, Birdcage’s first two hires (Jess – Creative Director and Lisa – Financial Controller) remain part of the team today. Over the years, Birdcage kept pace with the ever-changing landscape of digital marketing, constantly learning and evolving its approach.
In 2021, Birdcage Studios was born after the complete renovation of a 200 square meter warehouse space in Mackay. This is now Birdcage HQ and a multi-purpose creative space for local businesses and content creators.
Change
In 2022, Maddy recognised the need for a new evolution as business and customer demands shifted due to COVID and changing market conditions. She restructured Birdcage to focus on delivering a boutique consulting offering and refined the agency's approach to align with consumer sentiment through the MarketPsych™ Marketing Method, prioritising connection over traditional advertising.
Evolution
In 2023, Maddy launched Avery Academy of Marketing to raise the standard of the industry and share her knowledge. Birdcage's way of working with clients also evolved to a blended approach, combining strategy leadership with marketing consulting, creating a well-oiled marketing machine that focuses on future-proofing brands by prioritising customers and utilising existing team members.
Maddy's expertise and unique approach gained recognition from government organisations, as well as being invited as a guest lecturer at James Cook University, and content creator for global brands such as Adobe and GoHighLevel.
Birdcage and the MarketPsych™ Marketing Method are constantly evolving, driven by the bravery to test, adapt, and double down on what works, ultimately leading to business success.
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Let's have a chat
We believe in making your discovery call with us an enjoyable experience. No high-pressure sales pitches.
During your discovery call, we'll take the time to understand your business, your goals, and your current challenges. Based on our understanding, we'll provide recommendations on whether our solution is the right fit for you, or if there may be other options worth exploring. Rest assured, we'll only recommend a package that we feel confident will meet your needs and drive results.
Your brand's best interest is our top priority.
