Birdcage Marketing™: not just another social media marketing agency
our values; expertise / agility / distinction
Since 2015, Birdcage has supported over 3,000 small, medium and large businesses and government organisations.
Whilst utilising popular, worldwide platforms like social media is a big part of what we do, “social media” is 10% of the big picture. We work across every platform to create a full-functioning, results-driven marketing funnel, applying our strategic system so brands become favourites in the minds of their customers.
We’re dedicated to being at the cutting edge of digital marketing to advise our clients on the best way to deliver results from the inside out.
At our core, we believe that prioritising human connection is good business. And it’s why we always start with strategy.
Whilst we love managing campaigns, we don’t believe that outsourcing your marketing to digital and social media marketing agencies is the right solution for every business. This is why we bettered our services to offer a solution for every stage of business; new or established.
Vision Statement
WE’RE FOCUSED ON BEING
the marketing agency that never stops evolving for our clients and ourselves
Delivering effective and innovative strategies that build digital communities and drive business growth to future-proof brands.
How we started
Foundations
Birdcage, founded by Maddy Avery in 2015, started from humble beginnings in a spare bedroom with just a laptop and a vision for a better way of doing marketing. Maddy's passion for advertising was ignited at a young age, and after obtaining a Bachelor of Arts (Media) and working for a creative agency in Sydney on major brands, she pursued a Master of Arts (Advertising) while building her career.
However, Maddy grew disillusioned with the culture and practices of traditional agencies, and couldn't give up on the idea there had to be a more ethical and effective approach to digital marketing services for brands.
Growth
Birdcage Marketing™ was born, providing a fresh and transparent service approach to digital marketing and business growth. The agency quickly gained success, expanding its team and client base. Proudly, Birdcage’s first hire (Jess – Creative Director) remains part of the team today. Over the years, Birdcage kept pace with the ever-changing landscape of digital marketing, constantly learning and evolving its approach.
In 2021, Birdcage Studios™ was born after the complete renovation of a 200-square-meter warehouse space in Mackay. This is now Birdcage HQ and a multi-purpose creative space for local businesses and content creators.
Change
In 2022, we recognised the need for a new evolution as business and customer demands shifted. We spent the next 18-months challenging how marketing agencies work with their clients to introduce mentoring, consulting and coaching packages.
Evolution
In 2024, the Birdcage™ universe now includes Birdcage Marketing™, Birdcage School™ and Birdcage Studios™. A small but passionate team powers these brands to continue our evolution for our clients and ourselves.
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