Your website is the digital storefront of your business and the key to unlocking online conversions. It’s essential to regularly review and optimise your website to ensure it’s performing at its best. Here are the top 5 things you need to change on your website for optimal conversions.
1. Speed is everything
Slow loading times can send visitors running for the hills. Use tools such as Google’s PageSpeed Insights to identify areas for improvement and optimise your images, code, and other elements for lightning-fast page load times.
2. Make your CTA pop
Your CTA is the heartbeat of your website, it’s the button or link that you want visitors to click on to convert. Ensure it stands out visually, is easy to find, and entices your visitors to take action.
3. Experiment with A/B testing
Make small changes to different elements of your website and measure the impact they have on conversions. This way, you can make informed decisions about what works and what doesn’t, and optimise various aspects of your website to achieve the best results.
4. Keep it simple
Cluttered navigation can be overwhelming, causing visitors to leave your site. Simplify your navigation and make it easy for visitors to find what they’re looking for.
5. Mobile-first
More and more people are accessing the internet from their mobile devices, which means it’s essential for your website to be optimised for small screens. Use Google’s Mobile-Friendly Test to ensure your website is mobile-friendly and providing an optimal experience for all your visitors.
By implementing these changes to your website, you’ll be well on your way to driving conversions and taking your business to the next level. Keep in mind, these are just a starting point, and staying current with new trends, technologies, and best practices is critical to continuously improving your online presence.
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