5 Must-Change Elements for Your Website: Unlock the Power of Online Conversions

11 Jan 2023 | Digital Marketing, Growth

Your website is the digital storefront of your business and the key to unlocking online conversions. It’s essential to regularly review and optimise your website to ensure it’s performing at its best. Here are the top 5 things you need to change on your website for optimal conversions.


1. Speed is everything

Slow loading times can send visitors running for the hills. Use tools such as Google’s PageSpeed Insights to identify areas for improvement and optimise your images, code, and other elements for lightning-fast page load times.


2. Make your CTA pop

Your CTA is the heartbeat of your website, it’s the button or link that you want visitors to click on to convert. Ensure it stands out visually, is easy to find, and entices your visitors to take action.


3. Experiment with A/B testing

Make small changes to different elements of your website and measure the impact they have on conversions. This way, you can make informed decisions about what works and what doesn’t, and optimise various aspects of your website to achieve the best results.


4. Keep it simple

Cluttered navigation can be overwhelming, causing visitors to leave your site. Simplify your navigation and make it easy for visitors to find what they’re looking for.


5. Mobile-first

More and more people are accessing the internet from their mobile devices, which means it’s essential for your website to be optimised for small screens. Use Google’s Mobile-Friendly Test to ensure your website is mobile-friendly and providing an optimal experience for all your visitors.


By implementing these changes to your website, you’ll be well on your way to driving conversions and taking your business to the next level. Keep in mind, these are just a starting point, and staying current with new trends, technologies, and best practices is critical to continuously improving your online presence.

Are you looking to boost your website conversions and take your business to the next level? Don’t wait, because for January only, we’re offering a discounted web audit! This is your chance to have our team of experts analyse your website and identify areas for improvement.

Don’t miss out on this limited time offer, click the link now and take advantage of our discounted web audit.

About the Author

<a href="https://birdcagemarketing.com.au/author/birdcage/" target="_self">Maddy Avery</a>

Maddy Avery

As her role as Founder & CEO at Birdcage, Maddy spends her days meeting with new clients, cooking up big new plans and supporting her team to deliver world-class marketing campaigns for their clients. With dreams almost too big for reality, Maddy keeps Birdcage and its clients pushing boundaries to achieve things many never thought possible.