Meet our Marketing Specialists

passionate / expert / results-driven

Passionate about helping businesses achieve their full potential through strategic digital marketing

Our team is comprised of marketing specialists with diverse skill sets and backgrounds, but we all share a common goal – delivering exceptional results for our clients.

Uniquely, every member of the Birdcage team is a strong full funnel marketer, which means they not only understand their specialties but also how they fit into the wider funnel campaign. Birdcage specialists are university educated, with at least 2 years’ experience in digital marketing. That’s on top of the intensive training and ongoing education provided through our regular training sessions.

When you become a valued Birdcage brand, you’ll be matched with your most suited marketing specialist and they’ll be your point of contact whilst working with us. Your marketing specialist then works collaboratively with Maddy and the wider team to deliver results that exceed expectations.


Maddy Avery


What brands love most about working with Maddy is her ability to distil complex marketing concepts into actionable pieces of advice.

  • 15+ years’ experience in marketing
  • Founded Birdcage in 2015 and Avery Academy of Marketing in 2023

Learn more about Maddy >
Read contributions >
Work with Maddy >


Jess Steel

Creative Director

With specialties in CRO web development, design, and visual brand development, Jess brings a creative flair to every project. She works closely with our clients to craft websites that are not only beautiful but extremely functional to deliver results. Jess also supports new or pivoting brands to build a visual identity which captures their essence so they can connect with their audiences.

  • 15+ years’ experience in marketing
  • 6+ years at Birdcage
  • Bachelor of Communications (Design), QUT

Read contributions >
Work with Jess >


Caroline Campbell

Senior Digital Marketing Strategist

Caroline is an experienced strategist with a wealth of knowledge in full funnel digital marketing. Whilst Caroline’s experience spans many platforms and approaches, her particular passions are brand strategy, copywriting, and paid ads. She takes a data-driven approach to marketing and works closely with clients and the Birdcage team to make us all better marketers.

  • 14+ years’ experience in marketing
  • 3+ years at Birdcage
  • Bachelor of Arts in Communication (Creative Writing), Eckerd College, Florida

Read contributions >
Work with Caroline >


Maria Langford

Senior Marketing Strategist

Maria boasts a wealth of marketing experience spanning over 17 years. Her true passion lies in nurturing customer relationships and helping businesses thrive; something that truly excites her. Maria is exceptional at crafting well-rounded marketing strategies, connecting with clients, and navigating the worlds of digital marketing, website development, and social media. Her wealth of experience and team-player attitude make her a valuable addition to any marketing team.

  • 17+ years’ experience in marketing
  • Bachelor of Business (Marketing), CQU

Read contributions >
Work with Maria >


Ebony Wareing

Digital Marketing Strategist

Ebony is a talented full funnel digital marketer who’s found her passion in paid ads. As another all-rounder, Ebony also supports on web and organic marketing projects to inject a holistic view for campaigns.

  • 6+ years’ experience in marketing
  • 3+ years at Birdcage
  • Diploma in Marketing & Communications
  • Certificate IV in Marketing & Communications
  • Certificate III in Tourism

Read contributions >
Work with Ebony >


Kellee Muscat

Design & Marketing Assistant

Naturally gifted in visual marketing, Kellee supports Maddy, Jess and the team in delivering world-class marketing campaigns for Birdcage brands. A natural fit for the Birdcage team, Kellee continues to grow her expertise in graphic and UX web projects.

  • Diploma of Graphic Design (TAFE QLD)

Read contributions >
Work with Kellee >