Marketing Specialists that just keep getting better

passionate / expert / results-driven

Passionate about helping businesses achieve their full potential through strategic digital marketing

Our team is comprised of marketing specialists with diverse skill sets and backgrounds, but we all share a common goal – delivering exceptional results for our clients.

Uniquely, every member of the Birdcage team is a strong full funnel marketer, which means they not only understand their specialties but also how they fit into the wider funnel campaign.


The Birdcage Marketing specialist you work with are university educated, with at least 6 years’ experience in digital marketing, with our juniors being fast-tracked thanks to our structured trainings. That’s on top of the intensive and ongoing education provided through our regular training sessions.

When you become a valued Birdcage brand you’ll be matched with your most suited marketing specialist, and they’ll be your point of contact whilst working with us. Your marketing specialist then works collaboratively with the wider team to deliver results that keep getting better.


Maddy Avery


What brands love most about working with Maddy is her ability to distil complex marketing concepts into actionable pieces of advice.

  • 15+ years’ experience in marketing
  • Founded Birdcage in 2015 and Avery Academy of Marketing in 2023

Learn more about Maddy >
Work with Maddy >


Jess Steel

Creative Director

With specialties in CRO web development, design, and visual brand identity evolution, Jess brings strategic and creative artistry to every project. She works closely with our clients to craft websites that are not only beautiful but deliberate and proficient, to deliver results. Jess also supports new or pivoting brands to build a visual identity that captures their essence so they can better connect with their audiences.

  • 15+ years’ experience in marketing
  • 7+ years at Birdcage
  • Bachelor of Communications (Design), QUT

Work with Jess >


Caroline Moss

Senior Marketing Strategist

Caroline is an experienced strategist with a wealth of knowledge in full funnel digital marketing. Whilst Caroline’s experience spans many platforms and approaches, her particular passions are brand strategy, copywriting, and paid ads. She takes a data-driven approach to marketing and works closely with clients and the Birdcage team to make us all better marketers.

  • 14+ years’ experience in marketing
  • 3+ years at Birdcage
  • Bachelor of Arts in Communication (Creative Writing), Eckerd College, Florida

Work with Caroline >


Maria Langford

Senior Marketing Strategist

Maria boasts a wealth of marketing experience spanning over 17 years. Her true passion lies in nurturing customer relationships and helping businesses thrive; something that truly excites her. Maria is exceptional at crafting well-rounded marketing strategies, connecting with clients, and navigating the worlds of digital marketing, website development, and social media. Her wealth of experience and team-player attitude make her a valuable addition to any marketing team.

  • 17+ years’ experience in marketing
  • Bachelor of Business (Marketing), CQU

Work with Maria >


Kellee Muscat

Design & Marketing Assistant

Naturally gifted in visual marketing, Kellee supports Maddy, Jess and the team in delivering world-class marketing campaigns for Birdcage brands. A natural fit for the Birdcage team, Kellee continues to grow her expertise in graphic and UX web projects.

  • Diploma of Graphic Design (TAFE QLD)

Work with Kellee >


Kristine Di Carlo

Content Marketing Specialist

Kristine has over a decade of freelancing as a graphic designer and extensive experience in promotions, marketing, and communications for radio and television giants, coupled with a university diploma in health science. She possesses a deep understanding of both art and science, allowing her to navigate seamlessly between the two realms and harness the power of behavioural science to enhance content creation and marketing strategies. She brings a unique blend of creativity and strategic insight to every project and is passionate about crafting visually compelling narratives that resonate with audiences and drive results. Collaborate with Kristine to elevate your brand’s presence and impact.

  • 14 years’ experience in marketing and graphic design
  • University Diploma of Health Science

Work with Kristine >


Ebony Wareing

Digital Marketing Strategist

Ebony is a talented full funnel digital marketer who’s found her passion in paid ads. As another all-rounder, Ebony also supports on web and organic marketing projects to inject a holistic view for campaigns.

  • 6+ years’ experience in marketing
  • 3+ years at Birdcage
  • Diploma in Marketing & Communications
  • Certificate IV in Marketing & Communications
  • Certificate III in Tourism

Work with Ebony >


Olivia Evans

Administration Executive

Our Administration Executive, Olivia ensures Birdcage runs as smoothly as possible for our clients and wider team and boasts a solid four years of hands-on experience in administration.

As a true animal lover at heart, when she’s not in the office, you’ll likely find her exploring the great outdoors. Her adventurous spirit doesn’t just stop at her love for nature; she’s passionate about helping businesses unlock their full potential and is all about getting things done efficiently.

Olivia’s blend of professionalism, warmth, and drive makes her an exciting new asset to our Birdcage Marketing family.

  • Certificate III in Business Administration