DAY SEVEN was born from recognising the need for functional yet contemporary hospitality uniforms designed to be the last piece of the puzzle for elevated establishments. The brand is poised to be the go-to tailored work wear brand for contemporary, high-end hospitality.

Birdcage Marketing developed a brand strategy that elegantly highlighted the ethically-made, refined and intelligence-led ethos of the brand, which became the basis for DAY SEVEN’s core messaging throughout their marketing materials and social media profiles. The strategy also underpinned the key content used throughout their new WordPress website. Balancing simplicity with a conversion-focused layout, the website represents the brand’s clean aesthetic and ‘shibusa’ vibe throughout the entire customer journey. The client then gained clarity and clear direction from our 1:1 social media coaching session. Our custom-designed strategy has given the DAY SEVEN team the confidence to DIY their social media content; building up their online community by producing content that inspires, educates and shares value. Finally, DAY SEVEN decided to enlist our Facebook Ads services as the brand went from “launch” mode to “growth” mode as the brand continues to disrupt the hospitality uniform industry by blending workwear with fashion.