In the bustling realm of social media, it's easy to overlook the silent majority—the lurkers. These individuals silently consume your content, rarely leaving a trace. However, they possess immense value for your brand. In this blog post, we unveil the secrets behind...
The Blog
Resources and articles on Digital Marketing, launching a brand, growing and sustaining business, plus mindset marketing and Agency news and events.
The Silent Supporters: Your Social Media Lurkers Are The Real MVPs
In the bustling realm of social media, it's easy to overlook the silent majority—the lurkers. These individuals silently consume your content, rarely leaving a trace. However, they possess immense value for your brand. In this blog post, we unveil the secrets behind...
Local Businesses: Digitally Evolve or Get Left Behind
At Birdcage, we've spent the past 7 years working with local businesses and eCommerce businesses to build their audiences and their sales. As part of our mission to create 2,500 success stories by 2025, we conducted an Australia-wide survey to understand buyer...
What is a Brand Bible, and Why Do Businesses Need One?
At Birdcage Marketing, we know that building a strong brand is essential for success in today's competitive marketplace. But how do you ensure that your brand is consistent and effective across all channels and touchpoints? One powerful tool to help you do this is a...
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