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Birdcage™ Certified Strategies

Imagine having your entire marketing strategy crafted by experts.

$A strategy that doesn’t just aimlessly leave you with unusable ideas, but follows a clear, intentional plan.
$To grow your audiences, grow your sales, and grow your impact.
$By allowing you to focus solely on activities that move the needle, based on insights from industry-leading marketing experts who aren't afraid to challenge you to reach your full potential.
$Saving you time, money, and frustration (and avoiding disappointment when campaigns don’t perform).
$And improving the world in the process.

Birdcage™ Certified Strategies are industry-leading, audience-focused, and psychology-backed, tailored to deliver actionable steps and real marketing success.

Each strategy is customised to you as a brand, ensuring you get the most out of your marketing efforts.

With nearly a decade of experience in crafting successful strategies that drive results and navigating the dynamic digital marketing landscape, we know what works.

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Don’t fall into the trap of marketing without a strategy.

“But I already have a strategy”

Are you on the, “I don’t need a strategy; just let me run campaigns,” train? 90% of the brands that speak to us believe they already have a strategy because they hired someone before us to write one.

If your strategy was crafted correctly, you wouldn’t be here.

Does your current strategy cover:

What stories shaped your audience’s view of the world when they were kids? (programming)
Who does your ideal customer want to be? (identity-led messaging)
Who are the people you don’t want as customers who can help your dream customers love you more? (your anti-audience)
What values do you share with your audience? (Brand Pyramid)
How does your brand make people feel? (Brand Pyramid)
What questions must you answer to help your audience quickly decide to buy? (Customer Journey Funnel)
What message will get your audience to buy now instead of later? (Bottom of Funnel Urgency Messaging)
What unique perspective makes you the top choice for your ideal customers? (Polarising Belief)
As a brand, who should you be and what content should you share to draw in and keep high-paying, loyal customers? (Content Persona)
How to have audiences turn up to your website already sold on working with you?

No other team matches our dedication to understanding consumer psychology and delivering results for clients. We address all these points and much more through our proven strategy process.

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The Benefits of a Birdcage™ Certified Strategy

To date, 100% of our strategy clients have experienced:

Clarity in identifying their ideal audience
Confidence in how to present themselves as the most compelling brand to premium customers
Insight into effective communication styles, content topics, and platforms, including tailored content examples
Comprehensive understanding of the customer journey, from first encounter to loyal customer who’s already

Additionally, choosing the Strategy + Action Plan package gives you an audit of your current marketing efforts. You also receive a detailed, actionable plan outlining the steps needed to activate your strategy.

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Strategy Packages



Strategy + Signature Services

Type of business: eCommerce, online service and local businesses
Stage of business: All
Size of business: All
Marketing level: Advanced

Birdcage-Marketing-ICONS-copywriting-strategy

If you prefer to outsource your marketing efforts, our Agency Services are tailored for you. First, we create your Strategy then decide together who takes care of which platform or if we’re best consulting with you to create results from inside your business. In this more traditional way of working together, we take care of all aspects of your marketing, from strategy development to campaign execution and performance tracking. Our team of experts ensures that your brand message resonates with your target audience, and we work tirelessly to achieve your marketing goals and drive growth for your business.

Ready to elevate your brand with a Birdcage™ Certified Strategy package?

Book a Discovery Call >



On-Location Content Shoots

Our On-Location Content Shoots are designed to capture scroll-stopping, strategy-aligned videos that elevate your social media presence and drive results.

Our Process:

Strategy-First Approach: For the best results, we require you to have a Birdcage Certified Strategy™ in place. This ensures every video we create is perfectly aligned with your brand goals, audience, and messaging.
Tailored Shoot Planning: Our team develops a detailed brief based on your strategy to guarantee a seamless and purposeful shoot.
Expert Videography Team: Our specialists and videographers join you on-site for a 6-hour session, capturing high-quality video content tailored for social media impact.
Flawless Post-Production: We take care of everything after the shoot, delivering polished, professional videos ready to post across your channels.

With a strategy-led focus and expert execution, we deliver content that captures attention and converts.

Complimentary Services after Strategy Development

Social Media Retainers

We don’t just manage your platforms—we transform your strategy into success. With Meta, LinkedIn, TikTok, and Pinterest, we turn ideas into impact, handling everything while you focus on running your business.

What You Can Expect:

Strategy-Led Execution: Every post, story, and idea stems from your Birdcage™ Certified Strategy, ensuring every move aligns with your goals.
Big Ideas, All Done for You: No more brainstorming or planning on your own. We create and execute fresh, engaging content tailored to your audience.
Expert Management: Your social presence is in the hands of seasoned professionals dedicated to helping you grow and succeed.

Your Success is Our Priority. Let us handle the details while you watch your social media thrive.

Paid Ads Campaigns

When it comes to paid advertising, every dollar counts. Our campaigns on Meta, LinkedIn, TikTok, and Pinterest are backed by strategy and executed by experts to maximize your results.

What You Can Expect:

Results-Driven Strategy: Built from your Birdcage™ Certified Strategy, each campaign is designed to deliver measurable ROI and business growth.
Creative, Done for You: We don’t just run ads—we craft compelling ideas and execute them flawlessly, so you never have to worry about what’s next.
Expert Oversight: With a focus on precision and performance, we handle everything from setup to optimization, ensuring every cent of your budget works harder.

Success is serious business. Let us turn your ad spend into real results.

Email Marketing

We take the hassle out of email marketing by doing it all for you—from account setup and template design to copywriting and sending. Our expert team ensures every email works hard to engage your audience and drive results.

What You Can Expect:

Seamless Setup: We’ll get your email account up and running, ready to deliver campaigns with ease.
Custom Design: Professionally designed templates that align with your brand and make a lasting impression.
Engaging Copy: Thoughtfully written emails crafted to captivate your audience and drive action.
Full-Service Delivery: We handle scheduling and sending, so you can focus on growing your business.

Your Strategy, Delivered. Let us bring your Birdcage™ Certified Strategy to life through expertly executed email campaigns.

The Process:

Fill out the Application Form.
If successful, we’ll contact you to complete onboarding and book your first strategy session. If unsuccessful, we’ll recommend alternative options.
Strategy Session (60-90 minutes): Enjoy your first session with your strategist — very minimal prep work required by you.
Your strategist drafts your strategy within 10 working days
1st Presentation Call (60 minutes): Review the strategy and give feedback during the call or by email within one week.
Action Plans: your strategist works with wider Birdcage specialists to audit and prepare your Action Plan within 10 working days (if applicable package selected).
2nd Presentation Call (60 minutes): Review the strategy with your strategist, learning whilst you go.
Implementation Call (30 minutes): Often referred to as the Next Steps Call. Once you’ve digested, we’ll reconnect to ensure you’re supported in reaching your goals and implementing your strategy. If, like 93% of our strategy clients, you choose to take up consulting or outsource to us for full implementation of your Strategy, these packages will commence immediately following.

Step off the relentless platform-tactics treadmill and choose a psychology-based marketing strategy that delivers tangible results.

What’s the secret to successful strategies?

Bettering all types of business

Our Proven, Psychology-Based Strategy System

Our unique system isn’t just a traditional marketing strategy; it’s the cornerstone of our success. Developed by our founder, Maddy Birdcage, our strategy system has been meticulously refined through rigorous testing with clients and in our campaigns.

Since 2015, we’ve navigated every significant shift in digital marketing, from Google SEO overhauls to social media algorithm updates, the advent of TikTok, and even Apple’s privacy changes. Our experience has taught us that enduring brands are built on authentic connections with people, not merely by keeping up with online trends.

At Birdcage™, we’re driven by the belief that business is fundamentally about people. Effective marketing and sales aren’t just about transactions; they’re about empowering customers to achieve their greatest potential. By harnessing psychological insights to engage audiences and elevate the mindset of our clients and students, we’re committed to forging a better world. Join us in making an impact with strategic digital marketing that truly speaks to your audience, pushes your brand forward, and enhances the world.

Book a discovery call

Our Experience

Established in 2015, we’ve supported thousands of brands over the past decade. Our experience includes (but is not limited to):

Luxury Market

Designer fashion brands
Premium spirits and wines
Superyachts & luxury yacht brokers
Luxury real estate
Fine jewellery

Parenting & Motherhood

Educational toys and games
Parenting apps and platforms
Family counseling services
Baby and toddler clothing
Parenting books and media
Mother & Child Gift Boxes
Maternity & Breastfeeding Fashion
Children’s feeding & mealtime wares

Pets & Animals

Veterinary clinics
Pet grooming and boarding services
Animal health products
Pet training services
Raw dog food delivery
Dog Accessories
Dog business coaches & software providers

Home

Furniture and home furnishings
Gardening and landscaping services
Home automation and smart home tech
Home renovation services
Appliance manufacturers
Local builders
Home decor brands
Interior designers
Chefs & meal delivery brands
Local painters, plumbers, electricians

Health & Wellness Services

Yoga studios and fitness centres
Nutritional supplements
Wellness retreats and spas
Health food stores
Personal fitness trainers
Local hair salons
Dentists
Chiropractors
Mental Health Providers
Plastic Surgeons & Aestheticians
Energy healers
Crystals and essential oil brands

Online Coach and Course Providers

E-learning platforms
Personal development coaches
Language tutors and schools
Software training providers
Artistic and creative workshops
Career coaching
Nurse Burnout coach
Mental Health coaches
Bookkeeping coaches
Business coaches
Financial investing coaches

Professional Services

Legal services and law practices
Financial advisors and wealth management
Human resources consulting
Architectural firms
Engineering consultants
Law firms
Accountants & bookkeepers
Other marketing agencies and freelancers
Other Web designers
IT providers
Corporate consultants

FMCG

Packaged foods and confectionery
Beverages
Personal care products
Home cleaning products

Technology & Innovation

Software development companies
Tech startups
Renewable energy solutions

Entertainment & Media

Film and video production companies
Music labels and production
Publishing houses
Event planning and management

Fashion & Apparel

Boutique clothing stores
Sportswear and activewear brands
Fashion accessory brands
Footwear companies
Children’s apparel

Food & Beverage

Restaurants and cafes
Craft breweries and distilleries
Specialty food producers
Catering services
Food delivery startups

Travel & Tourism

Travel agencies
Hotel and resort chains
Tour operators
Adventure travel companies
Cultural heritage sites

Sports & Recreation

Sports clubs and teams
Outdoor equipment brands
Fitness equipment manufacturers
Recreation centres
Sports coaching and camps

birdcage-marketing-strategy-expert-Maddy

FULL TRANSPARENCY

FAQs

"How do you create a strategy for my business if you're not experienced in my field?"

Our strategic process blends your industry expertise with our deep understanding of marketing psychology. We tailor each session to unearth unique insights and strategies that resonate with your specific market, ensuring a strategy that’s both informed and effective. We may not be experts in what you do, but we are experts in marketing and strategy development, and, most importantly, experts at shaping what you know into a tangible marketing plan.

"What if I'm not happy with the strategy? Can I give feedback?"

Absolutely. Feedback is essential to refining a strategy that truly fits your needs. We welcome your insights during our presentation calls and are committed to adjusting our strategies until they meet your expectations. Be warned, we are not “YES” people. We will always challenge you in the best interests of your brand.

"What kind of results can I expect?"

While individual results vary, our clients commonly experience improved market engagement, clearer branding, and significant growth in customer acquisition and retention. We aim to provide you with strategic clarity that translates into measurable success. Please check our case studies to see feedback and examples of past clients.

"Where do you get the information for audience profiles?"

We leverage a combination of your market knowledge, third-party data, and our proprietary analytics tools. This comprehensive approach ensures we create audience profiles that are not only accurate but highly actionable.

"Who will I work with?"

You’ll work directly with seasoned Birdcage strategists who are deeply involved in both developing and implementing our proven systems and certified in (if not part of the development team) of our MindOver Marketing™ system.. Our team’s expertise is matched only by our commitment to your success.

"How is this different from what I already know / the strategy I already have?"

Our approach goes beyond basic strategy creation. We utilise a psychology-based framework that delves deeper into consumer behaviour, providing you with a sophisticated strategy that integrates all aspects of digital marketing to achieve superior results. This framework is used by government communications teams and taught in Australian universities.

"Does the price include your help in carrying out the marketing?"

The initial fee covers strategic planning and consultation. For execution, we can provide detailed quotes based on the scope of work needed, allowing you to choose the level of support that best suits your business. Typical ongoing costs as follows:

Consulting: from $AU2,600 + GST per month
Outsourcing: from $AU4,500 + GST per month