What is the Birds-Eye Growth Formula?
A proven growth formula to scale brands online using world-class digital marketing
It’s marketing that considers all stages of the buyer’s journey, from discovery, to consideration to conversion (and beyond) and across many different digital platforms.
With our formula, each stage of the funnel and each platform has its own objectives and the priority is to move customers from never having heard of your brand before, to know, trust and like you, to eventually become paying customers with a high lifetime value (LTV).
The most important part is that they get my brand.
They don’t try and force it into a cookie cutter campaign, simply replicating what everyone else does.
Little Human Linens
Working with the Birdcage team is like having your best mate in your corner.
But they also have all the questions to your answers and push you in the right direction to make the magic happen.
Birdcage will get your business in front of customers who want to buy.
And they’ll make the process easy, painless and value for money.
Pig & Pilgrim
They take the time to ‘get it’.
So that they can craft unique selling points that truly align with my brand values.
They have been instrumental in building my business.
I could not rate Birdcage highly enough.
Performance in Health
We are already seeing fantastic results.
And I honestly just wish I engaged with the company when I first started!
Geelong Dance Movement
What can I expect?
Onboarding + Kick Off Call
Where it all begins. We’ll guide you through the first steps of working with us. It’s during this time we’ll get the full download on your brand to know what you know and understand your exact goals.
Birds-Eye Strategy Creation
We also craft your personalised Birds-Eye Strategy which includes your brand strategy and implementation plan.
By the end of month one you’ll not only feel clear on where we’re headed, but also lighter, knowing Birdcage is taking care of everything (no more digital marketing overwhelm or juggling multiple freelancers!).
Month 2 - 3:
We dig in and get to work! 100% of brands we’ve worked with so far need their foundations reviewed and new campaigns created.
This is the month we do that.
We’ve also sent all your campaigns live and are building data that allows us to optimise and continually improve results.
If we haven’t already started scaling in earlier months, we’ll start now! Every brand is different and depending on their stage of business and current digital marketing condition we can start scaling much sooner.
But as a rule, if you’re newer to the world of digital marketing, Month Four will see us with enough data to set benchmark metrics so we can scale your results without losing out on ROI.
This can quite often be the stage other agencies stumble, but our full-funnel approach means we can keep results consistent even in the most volatile conditions.
How is this different to what other agencies do?
Most agencies are specialists across one or two different platforms. Which is fine, if you’re ok with doing things like we did back in 2019. Now, with increased competition, increased privacy restrictions and increased customer expectations; that’s not enough.
With the Birds-Eye Growth Formula, we’re not relying on one platform to drive sales.
We’re also constantly replenishing your customer universe by seeking out new audiences, nurturing those who know of you but have yet to purchase, and delighting existing customers to spend more
Finally, we can adapt and adjust your marketing campaigns quickly to pursue more lucrative opportunities and let lagging campaigns go. Something other agencies are particularly poor at doing as it means they’re unable to continue working with you if their platform of preference isn’t performing.
Why does the Birds-Eye Growth Formula work?
We can achieve more conversions with a sales funnel by creating entire audience groups before they’re even ready to buy.
We reduce ad spend costs by using organic digital marketing to also drive conversions.
We reduce acquisition costs and increase customer LTV (Lifetime Value) by continuing to market to them after they purchase (existing customers are 70% easier to convert and you’ve already paid to acquire them, so future revenue is – almost – free).
We protect future revenue by diversifying your revenue sources (if one platform changes you still have many others delivering sales).
We reduce paid ad costs by using organic methods to drive up to 50% of your monthly revenue.
In summary: we deliver more sales, a higher ROI and protected revenue streams.
What kind of marketing budget do I need to work with you?
Our Birds-Eye Growth Retainers are premium, yet flexible packages which can be customised for your stage of business.
The success of our approach comes down to the fact we consider all stages of your funnel and all your touchpoints.
It’s why just running Facebook Ads or just doing organic social media won’t get results close to what the Birds-Eye Growth Formula will achieve; you’re only looking at one piece of the puzzle.
For established brands who want a completely hands-off approach, our full-service package is $26k per month + Ad Spend
For brands who want to benefit from a managed Birds-Eye strategy, then share the workload of implementation: our blended packages are between $5.5k and $15k per month + Ad Spend
For launch brands who want us to take care of the strategy and let us support you ongoing by teaching you everything we know: The Mentorship starts from $2k per month + Ad Spend