Social Media Advertising – Paid Ads

Facebook. Google. Pinterest.

Welcome to growth territory

Paid social media advertising is where brands come to scale through sustainable, customer-focused (see: non-sleazy) paid ads and sales funnels.

We know you’re on this page to hear all about how we make hundreds of thousands of dollars each month for our clients and how we can do it for you but more on this later.


First, we’re going to talk about funnels.

And not the red plastic kind.

If you’ve never heard of a “funnel”, it’s a marketing term for campaigns that guide customers to purchase from you. It takes customers who don’t know you exist and transforms them into loyal customers who refer you to family and friends.

If you’ve tried your hand at funnels, you are probably overwhelmed and proclaimed, “it won’t work for my business”. Or, you associate them with sleazy tactics and gimmicky offers.

We’d like to dispel both of these notions, please.

Yes, you need a sales funnel if you’re going to grow.

Firstly, sales funnels are an instinctive way of doing business. You most likely have the framework of a funnel already in place and don’t know it. A solid funnel will ensure as many of your dream clients become loyal fans as possible. And every brand wants raving fans.

However, a lot of funnels are Dodgy-McDodge. They use noticeable intimidation selling that you’d feel embarrassed to be associated with.

Not our funnels. Not for our clients.

Birdcage sales funnels feel natural, magnetise customers and deliver proven results.

After years of perfecting our approach, our signature approach to sales funnels comes back to intimately understanding your targeted audiences. Then, we position your brand as the solution to the problems that keep them up at night (yes, even a candle brand can be positioned to solve the most fundamental of human fears and challenges).

This is how we manage to achieve return-on-ad-spend results of up to 287x (full disclosure; this was a stars-aligning, one-time thing, but still, we pulled it off).

The most important part is that they get my brand.

They don’t try and force it into a cookie cutter campaign, simply replicating what everyone else does.


Little Human Linens

Kellee Eriksson

Working with the Birdcage team is like having your best mate in your corner.

But they also have all the questions to your answers and push you in the right direction to make the magic happen.



Megyn Hayes

Birdcage will get your business in front of customers who want to buy.

And they’ll make the process easy, painless and value for money.

social media advertising agency in sydney working with small business client pig and pilgrim at birdcage marketing

Pig & Pilgrim

Alex Carlton

They take the time to ‘get it’.

So that they can craft unique selling points that truly align with my brand values.


Day Seven

Molly Kent

They have been instrumental in building my business.

I could not rate Birdcage highly enough.


Performance in Health

Tanya Edwards

We are already seeing fantastic results.

And I honestly just wish I engaged with the company when I first started!

social media experts melbourne birdcage marketing working with dance school client geelong dance movement

Geelong Dance Movement

Nikki Hyland

Review Widget

Read more success stories from brands similar to you

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.

Our Paid Services:

Facebook + Instagram Ads

A must for lifestyle product-based brands ready for a major growth-phase.

Facebook Ads and ads for Instagram are a game-changer for lifestyle eCommerce brands. They are where your audiences are. And they anticipate your customers’ wants before your customer even realise they want it.

(Hot tip: Facebook owns Instagram, and ads are managed through the Facebook Business Manager platform (they don’t have their own Instagram Ads Manager), so we usually just call them Facebook Ads)


Our Facebook Ads packages are all-inclusive. Where many Facebook ad agencies require you to supply your own ad creative and text or won’t fill you in on what’s really happening, we do it differently.

We handle every aspect of running your social media advertisements, including strategy, campaign build, audience management, creative development, optimisations, reporting and (most importantly) above standard client communication.

Our reporting metrics also cut the fluff. We don’t rely on “impressions” to impress you (anyone can get your ad seen). We measure our success on cold-hard sales numbers. For newer brands and campaigns, we use additional metrics to measure campaign progression; all is explained in terms you will understand (we promise).

Google Ads

Put your brand where your customers are looking for you.

Google Ads are an instant solution to showing up on page 1 of Google. And if you’re not on page one of search results, you don’t exist. Our Google Ads campaigns can run in isolation or as part of a broader paid advertising funnel strategy (where they perform best) but our Google Ads Manager and Google Ads Specialists will discuss what’s best for your small business brand with you.

Hot tip: 96% of users won’t search past page 1 of Google. I mean, have you?

Birdcage is a certified Google Partner.


Pinterest Ads

Our most recent paid ads offering and doing big things for our Lifestyle brands. Pinterest is a big-fat-traffic-generator and, when run in combination with Facebook Ads – can amplify results by at least 50%. Birdcage is part of the Pinterest Partner Program.

social media advertising agency in brisbane results with birdcage marketing

Ready to grow with social media advertising?

Use our knowledge and expertise to maximum advantage.

Agile Marketing Retainers

We’re proud to offer flexible growth retainers under our our Birds-Eye Growth Formula , which includes paid advertising on social media platforms. Rather than locking you into one service, these packages are based on your selected number of hours where we can deliver anything from our full-service set of solutions.


Ready for growth?Get out of your own wayDon’t be in the same place in 6-months’ time; let us lead your journey to success. Book your free Planning Session with us today.