Strategy + Branding

Your (success) story starts here

Your strategy and branding are what make you incomparable to your competitors. Making you the first and only choice for your customers.

Our approach to strategy and branding is what sets us apart from other agencies.

As experienced and highly trained marketers we ensure your strategy is solid so regardless of the digital platform (and its latest changes) your business continues to thrive.

Tactics are just the vehicle; your strategy is what’s driving it.


the secret sauce:

“People buy stories and magic; not products and services”

"Birdcage makes the transition smooth...

Love that Birdcage can explain to me what I didn’t know I needed for my business. Enjoying the process of rebranding myself!

Birdcage makes the transition smooth and easy for me. Very happy to keep working with such a great team.


Lifestyle Brand Owner

Your Brand Strategy

The reality is, there are plenty of other brands doing what you do and selling what you sell. But, the reason why your customers buy from YOU, is because they want to buy in to your brand story; to be part of your universe.

Before launching any new business or new growth campaign, you need to be ultra-clear on your brand strategy and ensure your digital sales strategy reflects this at every turn.

That’s what our strategy services can do for both startup and existing brands.

Our speciality lies in lifestyle brands, however we have strategy experience across a huge range of sectors including professional services, hospitality, online training and SaaS.

Brand Strategies to make you instantly irresistible

The What and Why

Magnetise your best customers without the frustration, sleazy selling or endless promoting.

Your brand is more than your logo. It’s the entire experience you deliver your customers. From your voice across your socials, to the types of images you use on your website, and what you stand for as a brand. As a small business, your brand strategy is very often a reflection of your own values; but it’s how we position these values in direct response to your customers’ needs that build a brand with raving fans.

We recommend completing a brand strategy:

  1. If you’re just launching a business
  2. If you’re refocusing or pivoting your existing business
  3. If you’re about to launch into full-scale growth campaigns and have never completed a brand strategy previously

Our brand strategies are grounded in mapping out your audiences, understanding their pain points and then positioning your brand as the ultimate solution to these pain points. It’s how we many you invaluable to your customers and leverage “pull” (rather than salesy “push” marketing) so you’re magnetic to your ideal customers.


From $2,500 ex GST

Visual branding for brands with ambition

Your visual branding is your first chance to stand out and be seen. And the more you align your design with your customers; the more your customers will flock to you.

As a small business owner, we know you’re putting a piece of yourself into the world; and we want that piece to perform the best it can for your customers.

More than just good looks, our design services strive to marry visual appeal with strategic thinking to tell your brand story, raise your profile and, ultimately, improve your bottom line.

Logo + Identity Design

Beautiful creative with a strategic heart

Attract your dream clients from first glance.

Beyond a logo, our identity design services map out who you’re appealing so we can deliver a brand identity which instantly attracts your ideal customers.

Your logo and identity is the cornerstone of growing a successful brand online and offline. And with our strategic marketers working in combination with our creatives; your brand will have the best team on its side.

We take extra time to understand your vision for your brand and then deliver a range of concepts for you to choose your preferred direction. We then refine this until you’re 100% happy and confident to reveal your brand to the world.


From $2,500 ex GST

Graphic Design Services

Whether you require a digital or printed brochure, business cards, letterhead or any other marketing materials, our designers will efficiently create marketing material which truly speaks to your customers.


Digital Advertising Imagery

Our design creatives work closely with our Facebook Ads and organic social media teams to supply them with fresh, targeted design assets to be leveraged across our client campaigns.