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Facebook Marketing – Spaces by Maxine

Facebook Marketing – Spaces by Maxine

Facebook Marketing – Spaces by Maxine

Client Challenge

Spaces by Maxine was looking to gain new customers through advertising. The client initally thought advertising in local print publications would provide the brand awareness needed, however placement costs exceeded her budget. Working with Birdcage Marketing, Spaces by Maxine then wanted to expore social media marketing.

Project Details

Client Spaces by Maxine
Date April 2017
Services Social Media Marketing, copywriting
View spacesbymaxine.com.au

The solution

Birdcage Marketing developed a targetted, clean and approachable Facebook boosted post to communicate brand benefits and appeal to the Spaces by Maxine target market.

We conducted marketing research to investigate the right target demographic and understand the main “pain points” of the group. We then included these learnings in the copywriting and image selection.

The boosted post ran for just 10 days, and has set the benchmark for all future social media campaigns for the brand.

Results

Post ran for just 10 days, and in that time:

The post reached 5,584 people within the target group

247 people engaged directly with the post

35 new page likes

3 new client meetings

A massive 1,700% ROI (return on investment)

 

 

%

Return on Investment

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Search Engine Optimisation (SEO) – Summit Coatings

Search Engine Optimisation (SEO) – Summit Coatings

Search Engine Optimisation (SEO) – Summit Coatings

Client Challenge

 

Summit Coatings already had a well established website, however they were looking to expand the site to include their new business offerings, and continue to grow in the SEO space. 

Project Details

Client Summit Coatings
Date Ongoing
Services Search Engine Optimisation, Blogging, Social Media Management
View summitcoatings.com.au

The solution

Birdcage Marketing conducted an SEO audit to idenitfy existing highlights and opportunities. Through a systematic approach, we were able to identify new keyword categories to pursue, further engage their social media communities and craft blogging schedules which convey their key messages and add value to customers.

Results

 

Please note, campaign still in progress

Site traffic increase by 463% in 12 months

12 from 30 optimised keywords are in position 1-3 on Google

24 of 30 optimised keywords are in position 1-10 on Google

Published over 86 optimised blogs, some posts receiving over 250 visitors per month

 

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Search Engine Optimisation (SEO) – Progressive Pest Management

Search Engine Optimisation (SEO) – Progressive Pest Management

Search Engine Optimisation – Progressive Pest Management

Client Challenge

 

 

Progressive Pest Management was a newly launched pest control company, located in Brisbane’s North, looking to build their web presence online. Although they had only just launched a website, their existing site was not working well in attracting traffic and converting customers, and they needed to build brand awareness.

Project Details

Client Progressive Pest Management
Date In progress
Services SEO, Web Design, Copywriting, Social Media Marketing, Email Marketing
View progressivepest.com.au

The solution

Birdcage Marketing developed and implemented a Search Engine Optimisation campaign, including redeveloping the existing site (within the parametres of the theme) to engage audiences and showcase brand messaging.

We also redeveloped their branding and key messages, and rolled this new look out across their social media channels and email marketing.

This project is still currently in progress, as we continue to build results for the client.

Results

Please note: campaign still in progress

Within the first few months, we have increased site traffic by over 900%

The site is currently ranking page one of Google for a number of keywords

Weekly blogs, tri-weekly social posts and regular local group contributions

 

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