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Content development &  lead generation – Serviced Offices International

Content development & lead generation – Serviced Offices International

Content development &  lead generation – Serviced Offices International

Client Challenge


Serviced Offices International (SOI) were looking for a lead generation campaign to implement on their website to collect email addresses of visitors to site by offering a free piece of value for download.

Project Details

Client Serviced Offices International
Date March 2017
Services Web Design, Content Marketing, Copywriting, Graphic Design
View Serviced Offices International

The solution

Birdcage Marketing conducted considerable research and investigation into SOI’s target market to create a target market profile. This allowed us to then create content which was highly enticing for visitors to the site.

We developed a downloadable eBook to educate and inform small business owners, but also included reference to SOI services. By adding value to website visitors, SOI is seen as not only the authority in the serviced offices field, but dedicated to the overall business health of their clients (which they are!).

The eBook was then available as a download from the SOI site, simply by inputing your email address.


Please note, campaign still in progress

Client has gained valuable leads through email address collection since launch of campaign


Website pop-up has (on average)
1.23 conversions per day


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Flyer Design – CC&M

Flyer Design – CC&M

Client Challenge


CC&M were looking for a print solution to advertise both their residential & commercial property maintenance services in Sydney’s Northern Beaches. Whilst they had existing branding, they were lacking a strong brand direction and marketing key messages.

Project Details

Client CC&M (Commercial Contracting & Maintenance)
Date Feb 2016
Services Marketing Strategy, Graphic Design, Copywriting

The solution

Birdcage Marketing developed two kinds of printed flyer to be distributed.

However before commencing concept development, we engaged in marketing strategy to nail down the key brand messages to diffrentiate the brand from competitors.

Once marketing direction was confirmed, we developed strategic copy to capitalise on the limited space which usually comes with printed flyers.

We then finalised the graphic design elements to create a professional yet approachable flyer.

Birdcage Marketing also managed the print of these flyers, providing stock and finishing recommendations and ensure the quality control of the final product.

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