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MARKETING
STRATEGY

Your marketing strategy is like a roadmap to success. You know where you want to be, we know how to get you there.

MARKETING STRATEGY SERVICES TO SET YOU UP FOR SUCCESS

At Birdcage Marketing, we’ve worked with countless startup, small and medium sized businesses and helped them achieve their business goals. In that time, the most successful businesses always engage in developing an effective marketing strategy.

By “road mapping” their journey, they not only know where they’re headed, but can effectively allocate budget and even spread the cost of marketing throughout the year.

A marketing strategy also helps to analyse what’s working, and what’s not, so you can adjust your approach accordingly.

Our Marketing Strategy Services

DIY Marketing Plans

If you’ve got the know how but just need some direction, our DIY marketing plans will set you up for success. We workshop with you to uncover your main objectives, then show you how to achieve them. This option is perfect for businesses who have the resources to execute campaigns in-house.

Traditional/Digital/Integrated Marketing Plans

 

Our Marketing Plans will give you a fresh perspective on how to approach your marketing for a select period of time. We delve into goal setting, target market investigation and profiling, channel selection, key messages, budget and more to ensure your business knows where it’s headed.

 

  • Traditional – offline channels only
  • Digital – online channels only
  • Integrated – a combination of both (recommended)
DO I NEED A MARKETING STRATEGY?
Having a solid marketing strategy ensures your budget is allocated correctly and that you’re spending time and resources on marketing activities which actually deliver results.

Not just for major corporations, a marketing strategy provides you with a framework to make sure you’re saying the right things to your customers and speaking to them through the most appropriate channel.

It also means you can identify where you’re getting the best ROI to keep pumping up your bottom line.

WHAT ARE THE STEPS IN DEVELOPING A MARKETING STRATEGY?
First, we conduct an audit of any current activities to figure out what’s working, and what can be improved. We then deeply analyse your products or services and conduct research to understand your target market.

From there, it’s time for us to get inspired and put together a strategy, working with your budget, which will ensure you achieve your goals.

This could be anything from SEO or a social media campaign, through to an email marketing campaign, cut-through brochure design or even a complete rebrand.

HOW MUCH DO MARKETING STRATEGIES COST?
 

Our strategies start from $299 for a basic strategy and increase in price depending on your needs. Contact us so we can understand your needs and provide an accurate quote.

IT'S TIME TO STRATEGISE

It all starts with us getting to know your business situation. We then can recommend the best solution for you.