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How we work

Alongside you.

Big picture strategists and deeply focused channel experts as an instant extension of your team.

We’re transparent and responsive: keeping you up to date on what we’re testing, how it’s performing, and what it means for short and long-term success.

We’re also built to be highly autonomous or fully collaborative, becoming an always-on extension of your team.

You’ve worked too hard to get to where you are to partner with anyone less.

Our priority is to deliver campaigns that, well, deliver.

Apart from that; we want to ensure you feel completely at ease with how we’re progressing.

We’re also unapologetic about telling it to you straight (and even challenging the status quo) if it’s in the best interest of you and your brand’s success.

Our digital marketing specialists are further supported by our team of content creators who work from our on-site studio and our mindset specialists for CEO support.

We also have partnerships with financial and legal experts who we know are the perfect fit for our clients.

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Our Process:
The Brand Pathway™

The Brand Pathway™ is our proprietary and systematic approach to business growth through digital marketing. This system has been developed as a result of over a decade of marketing experience and seeing small businesses struggle to identify where they should be allocating their time and money in order to achieve growth in their small business.

Stage 1 – Launch

You’re preparing to launch or have recently launched.

At this stage, we’re focusing on foundations such as your brand strategy, website, social media and email marketing.

Although it may not seem sexy, without strong foundations any growth campaigns will be, at best, hit and miss and at worst, a complete waste of time and money.

After all, there’s no point investing thousands in Facebook Ads only to drive traffic to a website that doesn’t result in a sale.

Mindset wise, we also need to lay the foundations for your selfcare practices and optimse your routines. We don’t need to become a yogi within a week, but we do need to start creating habits that will support your future growth.

Stage 2 – Grow

Also known as the “messy middle”, this is the stage when you’re making sales and are growing your audiences, but the business can not yet sustain a full-funnel investment.

At this stage, our priority is ensuring your foundations are solid (as per stage one) and that you’re steadily filling your top-of-funnel with new eyes on your brands.

During stage two we aim to work collaboratively with our clients to divide and conquer all the marketing that needs doing; at a budget that is sustainable for the brand.

Ultimately, our aim is to grow your sales and build your brand data so you can further invest in more complex scaling strategies and when you’re ready; we have attentive social communities and email lists to leverage.

At this stage, your mindset work needs to be equally as important as the inspired action you’re taking. With so much going on it’s easy to neglect your self-care practices, but doing so will stall your business growth progress and make your life as an entrepreneur very challenging.

Stage 3 – Scale

The moment we’ve been waiting for. The scaling stage sees us taking greater control over your sales funnel to execute highly strategic and optimised campaigns across your full suite of platforms.

In the initial months of scaling, we identify your best performing variables and optimise these for performance. Next, we verify your brand benchmarks and metrics ready for scaling. Once we’re scaling, we constantly monitor and assess your progress against your growth projections as we increase ad spend to reach your revenue goals.

During scaling phase, your main job is to smash those limiting beliefs as we smash your revenue targets. With us taking care of the grunt work, this is your time to do less, as you earn more. Prioritising your self-care, working through mental blocks and reprogramming those stories that have previously held you back is the key to living the life you’ve always dreamed.

Oh, and the team is pretty great.

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