How we TRIPLED our Clients Conversions in Under 4 Months
MA-JR The Label: Building Sustainable Growth Beyond Social Media
MA-JR The Label
MA-JR The Label is a fashion brand redefining wardrobe staples. Created for women who value quality and ease, their pieces are timeless, elevated, and built for everyday confidence. With a growing community and a distinctive aesthetic, MA-JR had successfully built brand awareness but needed stronger systems to convert that attention into consistent, scalable revenue.
THE PROJECT SCOPE
- Email Marketing Strategy & Setup
- Ongoing eDM Management
- Meta Ads Account Audit
- Consulting
The Challenge
MA-JR The Label had the audience, but sales were inconsistent. Their organic presence was strong, but social media alone wasn’t enough. Engagement didn’t always lead to conversion, and relying solely on trends or paid ads left the brand vulnerable to platform changes and campaign fatigue.
THEY NEEDED A WAY TO
- Turn interest into income
- Build a long-term marketing engine
- Convert followers into loyal, paying customers
How It Works
We partnered with MA-JR The Label on multiple fronts to create long-term, sustainable marketing systems that could scale with their brand.
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01 Email Marketing Strategy & Setup
We built an email marketing system that captured leads, nurtured them, and converted them into loyal customers. Every email served a purpose, whether it was welcoming new subscribers, showcasing bestselling products, or driving urgency around launches and promotions.
- We configured and optimised Klaviyo from scratch
- Designed a flexible, branded email template
- Developed a content-driven email strategy
- Created systems for regular campaign planning and execution
The result? A clear, automated communication flow that turned attention into action.
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02 Ongoing eDM Management
To keep momentum consistent, we managed MA-JR’s email campaigns on a monthly basis. Our team:
- Built out a strategic campaign calendar
- Collaborated with the MA-JR team on inclusions and priorities
- Designed beautiful, conversion-focused emails
- Scheduled and dispatched emails according to digital marketing best practices
This ensured that MA-JR showed up in their customers’ inboxes with value-driven content, every single time.
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03 Meta Ads Account Audit
We conducted a full audit of MA-JR’s Meta Ads account to understand where ad spend was being wasted and where returns could be improved. This involved:
- Reviewing campaign structures and objective alignment
- Analysing targeting, placements, and bid strategies
- Assessing creative performance and brand alignment
- Delivering a detailed report with recommendations for A/B testing, creative tweaks, and targeting adjustments
The audit gave the team a clear, data-backed direction on how to optimise ad spend and performance moving forward.
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04 Consulting
To round out our support, we worked closely with MA-JR’s internal team through fortnightly strategy sessions. These mentoring sessions followed our proven Masterplan framework, and included:
- Campaign ideation and development
- Real-time feedback on creative and messaging
- Step-by-step training and templates
- Recorded sessions and clear action plans
This allowed the MA-JR team to build skills in-house, stay accountable, and continue implementing high-converting strategies between sessions.
The Transformation
MA-JR's email list grew 16x in just four months
Conversions TRIPLED
Almost 50% of Black Friday revenue came from email marketing alone
Revenue increased by 30% in a single month
Email became one of the most powerful revenue drivers in their business, delivering consistent performance increases month after month. We saw a significant upward trend in attributed conversions, with key monthly revenue milestones including:
August: (+25.51%)
September: (+24.96%)
October: (+96.34%)
November: (+30.36%)
By building a strong email system and refining performance marketing, we transformed how MA-JR connected with their audience, moving from occasional sales spikes to predictable, repeatable results.
Final Thoughts
MA-JR The Label’s story is a reminder that strong branding is only one piece of the puzzle. With the right strategy, execution, and support, you can move beyond vanity metrics and build sustainable growth, without over-relying on social trends or paid ads.
