Positioned for Prestige: Bluestone’s Brand Evolution

How Bluestone Found their Luxury Voice

Work With us
THE CLIENT

Bluestone Families

Designed for executive and high-net-worth families, Bluestone offers bespoke, private retreats that combine unmatched luxury with meaningful family connection. Located in an exclusive property in New Zealand, with expansion plans into Australia and the US, these curated experiences blend the restorative power of nature with the guidance of a world-class team, including renowned family psychologist and parenting expert Dr. Deirdre Brandner.

While Bluestone was already delivering transformative results for its clientele, founder Andrea needed a marketing team that could capture and communicate the depth of that impact. She partnered with us to share Bluestone’s story strategically, consistently, and with the same sense of refinement and emotional resonance that defines every retreat.

THE PROJECT SCOPE

  • Big Customer Journey Strategy and Action Plan
  • Organic Social Media Management
  • On-Site Content Creation
  • Weekly Consulting

the challenge

Andrea wasn’t searching for execution alone, she wanted a marketing partner who could see the bigger picture. She needed support across brand strategy, content creation, and campaign rollout, but it had to feel seamless, aligned, and fully tailored to her audience.

BLUESTONE NEEDED A TEAM WHO COULD:

  • Understand and elevate their brand’s emotional depth
  • Guide them through a cohesive marketing plan with clarity
  • Execute content that spoke directly to their high-trust, international clientele
  • Provide steady, proactive support so Andrea could lead without marketing overwhelm
Our Approach

How It Works

We became more than a marketing provider, we became Bluestone’s embedded growth partner. Our multi-pronged approach ensured strategy and implementation worked in harmony, while empowering Andrea and her team to lead with confidence.


  • 01 BIG Customer Journey Strategy & Action Plan

    We kicked off with our signature BIG Strategy, a comprehensive customer journey and campaign blueprint tailored for Bluestone’s global, high-touch brand.

    • Audience Analysis
    • Brand Positioning & Messaging
    • Content Persona Development
    • Customer Journey Mapping
    • Channel-Specific Strategy for Meta, Pinterest, Instagram, TikTok, Email & Website
    • Digital Touchpoint Action Plan with clear executional steps
    • Strategic listening and wrap-up sessions to ground every decision in Andrea’s vision

    This wasn’t a templated strategy, it was a complete roadmap built specifically to scale Bluestone’s brand in a saturated digital space, without compromising on nuance or care.


  • 02 Weekly Consulting Support

    To keep the strategy in motion, we provided weekly consulting sessions. These 60-minute calls served as both strategy execution and mentorship, guiding Bluestone’s Marketing Manager through campaign decisions, content rollout, and digital channel improvements.

    • Real-time decision-making
    • Troubleshooting challenges before they became roadblocks
    • Strategic momentum tracking
    • Customised checklists for implementation
    • Reviewing & coaching on content
    • Monthly analytics reviews across Instagram, LinkedIn, and the website

    With one reporting session per month, plus access to session recordings and email support, Bluestone had complete visibility and support across every moving piece.


  • 03 Organic Social Media Management

    With strategy in place, we handled Instagram content creation and scheduling. Each month, we delivered:

    • 3x weekly posts aligned with the brand’s strategy and tone
    • A curated mix of stills and short-form video
    • Monthly story content to deepen engagement
    • Insights-led performance reviews and next-step planning

    Andrea could approve and refine content, but the heavy lifting? That stayed with us, giving her space to lead her business while we kept her brand present and polished.


  • 04 On-Site Content Creation & Editing

    To ensure a rich bank of visuals and voice-aligned video, our team led on-site content creation sessions, capturing Bluestone in action.

    • Strategically planned out the content shoot to ensure we captured high-quality, premium footage
    • Set up face-to-camera content with the Bluestone Families team to share their story
    • Selected and polished high-performing visual assets
    • Transformed raw video into strategic short-form and long-form content
    • Delivered usable, evergreen creative that flowed into our monthly calendars
waves

the transformation

The result was more than a marketing shift, it was a leadership shift.

Every piece of content became an authentic expression of Bluestone Families' voice

Campaigns ran without second-guessing or overwhelm

The brand scaled across continents with confidence and clarity

Andrea gained not just results, but relief

"It feels as if they are part of my internal team."
— Andrea, Bluestone Families

Final Thoughts

This is what happens when strategy meets soul. When Bluestone partnered with Birdcage, they didn’t just find a marketing agency, they found a team who got it. From redefining their target market to refining every message, we weren’t just delivering tasks, we were building trust.

Looking for a team that moves with you, not just for you?

Let’s build your brand with intention, strategy, and impact. Book a Call