Careers - Birdcage Marketing™

Mid-Senior Level Marketer

Currently Taking Expressions of Interest.
Part or Full Time.
Location: Rural View, Mackay.

Are you a results-driven marketer with a deep understanding of Meta Ads, Copywriting, Email Marketing, and Web Management?

Do you geek out over marketing psychology, audience behaviour, and social media trends? If you’re an experienced marketer who thrives on strategy, creativity, and high-impact execution, we want to hear from you.

About Us

Birdcage Group is a fast-growing marketing ecosystem, home to Birdcage Marketing (our strategy-led agency), Birdcage School (our marketing education platform), and Birdcage Studios (our content creation space).

We challenge cookie-cutter marketing advice and focus on high-converting strategies, psychology-based marketing, and bold brand positioning.

We’re looking for a Senior Marketing Specialist who’s not just skilled in digital marketing but is obsessed with what makes marketing work. You should be highly strategic, adaptable, and always eager to learn new approaches.

What You’ll Be Doing

Meta Ads & Performance Marketing: Manage and optimise paid ad campaigns across Meta (Facebook/Instagram), focusing on ROI, audience targeting, and creative testing.
Copywriting & Messaging: Write compelling, high-converting copy for ads, landing pages, social media, and email sequences.
Email Marketing & Automation: Build and execute email marketing campaigns that drive engagement and sales, using segmentation, automation, and data-driven insights.
Web Management: Oversee website updates, landing page builds, and conversion rate optimisation (no coding required, but an understanding of web UX and CRO is essential).
Marketing Psychology & Strategy: Apply psychological principles to messaging, positioning, and audience engagement to create marketing that actually works.

Who You Are

Experienced & Results-Driven – You have at least 3-5 years of hands-on experience in digital marketing, with proven success in Meta Ads, email marketing, and conversion-driven copywriting.
Marketing Psychology Obsessed – You understand that great marketing isn’t just about tactics—it’s about human behaviour, persuasion, and strategic thinking.
Social Media & Digital-First – You know how to make brands stand out online and aren’t afraid to test new strategies to stay ahead of trends.
Analytical & Creative – You love digging into data, spotting opportunities, and refining campaigns for better performance.
A Fast Learner – You’re always upskilling, testing, and improving, and you thrive in a fast-paced, dynamic environment.

Benefits

At Birdcage, we’re based in Mackay but don’t expect small-town thinking. As a small but powerful team, we’ve gone global with our signature content-first marketing approach.

Work at Mackay’s only strategic content marketing agency
Career progression and national travel opportunities
Strong focus on work/life balance
Office snacks and beverages
Free use of our content studio
Office dog

Want to Apply?

Ditch the imposter syndrome and step up. Send us your CV along with a cover letter. Please note, you must be in Mackay to be considered for this role. Please ensure you specify where you are located or if you plan on relocating for this role.