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Birdcage Marketing is an all-in-one marketing powerhouse for start-ups and small and medium businesses. We tailor smart marketing solutions to boost your brand.

Our Story

Birdcage Marketing was founded by Madeline Avery in 2015. With years of experience working in marketing agencies and in-house Madeline wanted to make premium marketing services affordable to micro, small & medium sized businesses.

Having launched and grown a number of small businesses herself, and frustrated by the access startups, small & medium sized businesses had to marketing services, Madeline has worked to keep Birdcage Marketing’s overheads low, so we can deliver services and campaigns to all.

Startup + SME Specialists

We’re experts in working with small-medium sized businesses and understand what your priorities are and how to achieve them. We believe in comprehensive research to understand your industry and what makes your brand special, so we can recommend the most effective ways to reach your business goals.

Fast Turnarounds

No one likes waiting, which is why we’ve streamlined our processes to ensure you get what you need quickly. When working with Birdcage Marketing, our priority is not only meeting but exceeding your expectations. And delivery is a huge part of that.

Budget Conscious

With minimal overheads and fast-paced people, we can provide you complete marketing solutions at a fraction of the cost of the heavier agencies, without compromising on quality.

All Over Australia

Based in Mackay, Queensland, Birdcage Marketing services clients all over Australia including Sydney, Brisbane, Melbourne, Perth and everywhere in between. For larger campaigns we can be where you are for face-to-face workshops.

Meet the team

Meet the core members of the Birdcage Marketing team. We also collaborate with a number of talented freelancers for more specialised projects. This allows us to access the best person for the job whilst passing on cost savings to you.

Madeline Avery

Madeline Avery

Director | Lead Marketing Consultant

With years of experience in both creative and strategic agency and in-house marketing, Madeline delivers fresh thinking and industry know how. Beginning her career working as in-house Marketing Assistant for an established painting company, Madeline went on to gain unparallelled knowledge in a full-service marketing agency in Sydney. It was here she worked on a number of major campaigns for well-known brands such as Oral-B, Clearasil, Durex, Herbal Essences and Head & Shoulders.

Since launching Birdcage Marketing, Madeline has honed her focus on servicing smaller businesses to help them get maximum result for their investment. Together with her talented team of marketing consultants, designers & web developers, Madeline strives to deliver only the best for her much loved clients.


  • Bachelor of Arts in Media, Macquarie University

  • Master of Arts in Communication Management (Advertising), University of Technology, Sydney

  • Certificate in Account Management, Ad School, Sydney

Ruth Slade

Ruth Slade

Digital Marketing Consultant

Having owned, run and sold a number of eCommerce businesses, Ruth understands the challenges and opportunities of small business first hand.

This understanding flows through her work to deliver digital marketing campaigns with real results. With Ruth working on their campaigns, Birdcage Marketing clients have access to not only a highly trained individual, but someone who is genuinely passionate about helping micro, small & medium sized businesses grow. 

Ruth works closely with Madeline to plan and deliver SEO campaigns, social media campaigns, content marketing and more. With her extreme organisation skills, systematic work process and attention to detail, Ruth is an asset to the Birdcage Marketing team. 

Jessica Young

Jessica Young

Creative Consulant

Jess is our Creative Consultant who oversees and/or executes all the creative work we do here at Birdcage Marketing.

Jess is an experienced creative designer with a background in corporate print collateral and online marketing mediums.

Having spent eight years with a leading group training firm in Brisbane heading the Marketing and Advertising Department, Jess has also worked in a freelance capacity for a number of businesses across the East Coast of Australia.

Jess has creative and strategic experience in all aspects of marketing. Her particular specialities include brand development, corporate collateral design, social media management, and advertising across multiple platforms.


  • Bachelor of Communication Design, QUT Brisbane
  • Certificate of Business Writing, AIM Brisbane
Charlie Crawford

Charlie Crawford

Content Executive

Charlie is our Content Executive at Birdcage Marketing. She is responsible for writing and SEO optimising the many blogs and other content we produce for our clients each week. 

With a passion for all things creative and drawing inspiration from her many world-wide travels, Charlie’s out of the box thinking allows Birdcage Marketing to deliver unique and engaging content for our clients. Being mid-way through completing her Bachelor of Arts, as well as raising her young family, Charlie’s time management skills are level: expert. 

Her attention-to-detail, coupled with a love for writing allows her to work with the rest of the team to produce inspired results for Birdcage Marketing clients.

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