We’re still only at the beginning of 2017, and many business owners are looking at how to grow their business through marketing. Speaking to a client this week, we looked at how we can build on their existing SEO and digital marketing efforts. As a marketing consultant, we recommended regular email newsletters to boost customer engagement and help build trust (the key to any successful brand).
We strongly believe that every website should have a call-to-action to encourage newsletter signups, and you should be sending emails (at the very least) once a month to your customers (past, present and future). Take a look at why we love email marketing for micro, small and medium sized businesses:
They build relationships with customers
Customers don’t simply engage your business because you’re selling a product or service; they buy because they trust you. And how do you build trust with customers? Regular engagement with them, showcasing a professional and consistent brand personality and providing them with information they actually want. That is all achievable through email marketing.
The key is to follow email marketing best practices, provide engaging content and ensure your email looks professional and trustworthy. The aim is to connect with your customers. And if you’re informing alongside your selling, you’re building a long-term relationship with your customers. That’s connecting (and something a print ad or flyer will never do).
People actually read them
You would have heard a lot about the value of social media in business. And whilst it definitely has it’s place, email is actually 40 times more effective at acquiring new customers than Facebook or Twitter. In fact, 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week and for every $1 spent on email marketing, it generates $38 in ROI (return on investment).
They’re cost effective
Wonder why the major corporations still bother with printed catalogues? Because constant communication with customers works. Unfortunately most small businesses don’t have the kind of budget Woolworths or Coles might have to distribute multi-page catalogues week-after-week. But micro, small and medium sized businesses can still benefit from constant and regular communications with customers using email – and for an absolute fraction of the price.
Hardcopy mailings might cost in excess of $2000 per round, whereas an email newsletter, professionally prepared, dispatched and managed by marketing consultants like Birdcage Marketing might only cost you 10% of that!
Email newsletters are trackable
One major benefit of an email newsletter (as opposed to a catalogue or letterbox drop ) is that they’re 100% measurable. At Birdcage Marketing, we recommend that our clients use an email platform like Mailchimp.* Why?
Mailchimp will make managing your email databases a breeze. You can create separate lists and manage bounced and unsubscribed contacts.
It offers very useful metrics. Check your open rates, bounce rates, click-throughs and more.
The free version is usually enough for small businesses. And the paid options won’t break the bank either.
Create (or have us create) beautiful templates which are easily editable by end users.
* FYI – we are in no way affiliated with Mailchimp and this is a completely independent opinion.
Drive traffic to your site and help with your SEO score
Increased site traffic helps increase your google ranking. So by driving customers from your email to your site, you’re helping boost your Search Engine Optimisation rankings. What’s more, you can specifically direct customers to particular pages of your site with simple click throughs and calls-to-action.
If you want to know more about how Birdcage Marketing can offer you email marketing consultant services, connect with us via email or call 07 4999 9929.