Content development & lead generation – Serviced Offices International
Serviced Offices International (SOI) were looking for a lead generation campaign to implement on their website to collect email addresses of visitors to site by offering a free piece of value for download.
Birdcage Marketing conducted considerable research and investigation into SOI’s target market to create a target market profile. This allowed us to then create content which was highly enticing for visitors to the site.
We developed a downloadable eBook to educate and inform small business owners, but also included reference to SOI services. By adding value to website visitors, SOI is seen as not only the authority in the serviced offices field, but dedicated to the overall business health of their clients (which they are!).
The eBook was then available as a download from the SOI site, simply by inputing your email address.