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Facebook Marketing – Spaces by Maxine

Facebook Marketing – Spaces by Maxine

Facebook Marketing – Spaces by Maxine

Client Challenge

Spaces by Maxine was looking to gain new customers through advertising. The client initally thought advertising in local print publications would provide the brand awareness needed, however placement costs exceeded her budget. Working with Birdcage Marketing, Spaces by Maxine then wanted to expore social media marketing.

Project Details

Client Spaces by Maxine
Date April 2017
Services Social Media Marketing, copywriting
View spacesbymaxine.com.au

The solution

Birdcage Marketing developed a targetted, clean and approachable Facebook boosted post to communicate brand benefits and appeal to the Spaces by Maxine target market.

We conducted marketing research to investigate the right target demographic and understand the main “pain points” of the group. We then included these learnings in the copywriting and image selection.

The boosted post ran for just 10 days, and has set the benchmark for all future social media campaigns for the brand.

Results

Post ran for just 10 days, and in that time:

The post reached 5,584 people within the target group

247 people engaged directly with the post

35 new page likes

3 new client meetings

A massive 1,700% ROI (return on investment)

 

 

%

Return on Investment

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Content development &  lead generation – Serviced Offices International

Content development & lead generation – Serviced Offices International

Content development &  lead generation – Serviced Offices International

Client Challenge

 

Serviced Offices International (SOI) were looking for a lead generation campaign to implement on their website to collect email addresses of visitors to site by offering a free piece of value for download.

Project Details

Client Serviced Offices International
Date March 2017
Services Web Design, Content Marketing, Copywriting, Graphic Design
View servicedofficesinternational.com.au

The solution

Birdcage Marketing conducted considerable research and investigation into SOI’s target market to create a target market profile. This allowed us to then create content which was highly enticing for visitors to the site.

We developed a downloadable eBook to educate and inform small business owners, but also included reference to SOI services. By adding value to website visitors, SOI is seen as not only the authority in the serviced offices field, but dedicated to the overall business health of their clients (which they are!).

The eBook was then available as a download from the SOI site, simply by inputing your email address.

Results

Please note, campaign still in progress

Client has gained valuable leads through email address collection since launch of campaign

 

Website pop-up has (on average)
1.23 conversions per day

 

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Flyer Design – CC&M

Flyer Design – CC&M

Flyer Design – CC&M

Client Challenge

 

CC&M were looking for a print solution to advertise both their residential & commercial property maintenance services in Sydney’s Northern Beaches. Whilst they had existing branding, they were lacking a strong brand direction and marketing key messages.

Project Details

Client CC&M (Commercial Contracting & Maintenance)
Date Feb 2016
Services Marketing Strategy, Graphic Design, Copywriting

The solution

Birdcage Marketing developed two kinds of printed flyer to be distributed.

However before commencing concept development, we engaged in marketing strategy to nail down the key brand messages to diffrentiate the brand from competitors.

Once marketing direction was confirmed, we developed strategic copy to capitalise on the limited space which usually comes with printed flyers.

We then finalised the graphic design elements to create a professional yet approachable flyer.

Birdcage Marketing also managed the print of these flyers, providing stock and finishing recommendations and ensure the quality control of the final product.

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Search Engine Optimisation (SEO) – Summit Coatings

Search Engine Optimisation (SEO) – Summit Coatings

Search Engine Optimisation (SEO) – Summit Coatings

Client Challenge

 

Summit Coatings already had a well established website, however they were looking to expand the site to include their new business offerings, and continue to grow in the SEO space. 

Project Details

Client Summit Coatings
Date Ongoing
Services Search Engine Optimisation, Blogging, Social Media Management
View summitcoatings.com.au

The solution

Birdcage Marketing conducted an SEO audit to idenitfy existing highlights and opportunities. Through a systematic approach, we were able to identify new keyword categories to pursue, further engage their social media communities and craft blogging schedules which convey their key messages and add value to customers.

Results

 

Please note, campaign still in progress

Site traffic increase by 463% in 12 months

12 from 30 optimised keywords are in position 1-3 on Google

24 of 30 optimised keywords are in position 1-10 on Google

Published over 86 optimised blogs, some posts receiving over 250 visitors per month

 

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Wholesale Brochure Design – Luxe Bath & Body

Wholesale Brochure Design – Luxe Bath & Body

Wholesale Brochure Design – Luxe Bath & Body

Client Challenge

Luxe Bath & Body was looking to broaden their reach in the wholesale space. They had existing materials which had been completed in-house, however they wanted to project a more “professional” image before reaching out to more prospective retailers. They were finding it difficult to find an agency to provide affordable, yet quality services. 

Project Details

Client Spaces by Maxine
Date March 2017
Services Graphic design, Copywriting

The solution

Birdcage Marketing developed a new design concept for the brand, by designing a  4-page wholesale brochure. The brochure incorporated a new look and feel for the brand, by leveraging the tropical vibes of the business location (The Whitsundays) and the natural ingredients in their products.

We also leveraged existing brand copy, and, working with the client, finessed it to flow with the new branding direction.

Results

Since distributing the brochure, Luxe Bath & Body is now stocked in a number of new retailers throughout Australia.

The client was so thrilled with the new brand direction, Birdcage Marketing is now completing a number of design and web development projects for Luxe Bath & Body.

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