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Facebook Marketing – Spaces by Maxine

Client Challenge

Spaces by Maxine was looking to gain new customers through advertising. The client initally thought advertising in local print publications would provide the brand awareness needed, however placement costs exceeded her budget. Working with Birdcage Marketing, Spaces by Maxine then wanted to expore social media marketing.

Project Details

Client Spaces by Maxine
Date April 2017
Services Social Media Marketing, copywriting
View spacesbymaxine.com.au

The solution

Birdcage Marketing developed a targetted, clean and approachable Facebook boosted post to communicate brand benefits and appeal to the Spaces by Maxine target market.

We conducted marketing research to investigate the right target demographic and understand the main “pain points” of the group. We then included these learnings in the copywriting and image selection.

The boosted post ran for just 10 days, and has set the benchmark for all future social media campaigns for the brand.

Results

Post ran for just 10 days, and in that time:

The post reached 5,584 people within the target group

247 people engaged directly with the post

35 new page likes

3 new client meetings

A massive 1,700% ROI (return on investment)

 

 

%

Return on Investment

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